Sustainable Growth!
Our FOCUS program is designed primarily for tech businesses aiming to accelerate their revenue. It consists of two main elements - getting more customers and keeping them!
Why 'FOCUS'?
"My product should be generating 10x the revenue that it is currently generating!"
These are words we hear regularly from tech founders. When we ask them what they are going to do to increase the revenue by at least 5x if not 10x, the answer, often after a deep sigh, is along the lines of "Where do I even start?"
We designed FOCUS to help tech businesses like this accelerate their revenue through a step-by-step program that uses proven techniques to structure and train your organisation to become a sales machine.
Outsource versus In-house
If you want to see a massive increase in revenue you will have to make massive changes to how you are doing things now. Agreed?
You are not alone. We see this all the time, and believe that whilst you can make these changes yourself, it is better to get help from external parties for this purpose. Whilst you probably know your business better than anyone else, its always good to get a 3rd party's perspective.
In addition to the time needed to recruit and build this expertise internally there are other reasons why its better to use external parties for this. Some of these reasons are listed below:
Bias
As founders of the business you will always be biased towards your own product/service and may even be confused as to why your prospects don't see how amazing it is and just buy it.
As a 3rd party we can be completely objective about your business. We use facts and figures to evaluate and make recommendation for the business, with no emotional attachments.
Fear
Even if you managed to recruit some experts do you really believe that a new employee is going to have the courage to tell you that you need to change everything that you have been doing (in case you need to).
People whose salaries you pay will rarely question your practices. As a 3rd party, we can do this without fear of putting our careers at risk.
Time
Neither you nor your team have the time to dedicate weeks and quite possibly months to figure out what needs changing and make those changes - if you did, you would have done so by now.
We follow a predefined structured process that helps us save time by not having to reinvent what needs to be done - we already have it checklisted and ready to go with minor changes to suit you.
Politics
Changes would be required not just in the sales department, but across the entire business. This can be hindered by company structures and politics with each department not wanting to change their processes based on what they see as a 'Sales Problem'.
As external parties we can cut through all the red tape without making individuals feel insecure or threatened.
Steps to Success
We spent two years designing a step-by-step program to ensure that all elements for a successful sales and marketing processes are included within FOCUS. Recognising that all businesses will not need every element within the program, we audit your current processes using a scoring template to identify the quick wins and prioritise these to allow you to see the benefits of these changes in a shorter timeframe.
1st FOCUS - Getting Customers
We've encountered tech businesses with exceptional products, struggling to gain the expected market traction. Though these businesses excel in technical aspects, selling isn't their forte. This challenge is especially daunting for startups, facing high costs to hire skilled sales, marketing, and customer service professionals. Established businesses also grapple with finding the right people, which can be a time-consuming process.
This is where our expertise comes into play. We offer a proven sales, marketing, and distribution acceleration program to maximise revenue generation. We tailor the program to fit each business' unique needs, prioritizing critical areas for immediate attention.
2nd FOCUS - Keeping Customers
In order to sustain the growth achieved through our FOCUS program, its important to ensure that delivery and support teams are aligned for success. To safeguard long-term revenue from negative impacts due to subpar post-sales processes, we extended the FOCUS program to enhance post-sales processes for customer retention and sustained growth.
By leveraging our comprehensive program, businesses can unlock their full potential, conquer sales challenges, and establish efficient post-sales processes. Our goal is to empower businesses for revenue growth, maximum customer satisfaction, and long-term success.